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That’s how the premium and super premium segmentis seeing an increase in sale and client base,” expresses Manoj Mehra, Managing Director, Study By Janak. Usually they do not want to compromise on the quality or the final product. “There has been a steady growth in this segment and that comes from demand of quality product from men clientele. However, as we have seen in ready-to-wear shirts over the past 20 years, the Indian consumers will get more discerning as his exposure to international brands, clothing and trends increase,” says Salman Noorani, MD & President, Zodiac. Ready-to-wear suits and jackets in pure wool still appeal to a very niche segment in India. “Zodiac is primarily in the business wear category with fine pure wool suits and in the occasion wear segment with bandgalas. It caters to four distinct looks for customers – Classic, Dark Dressing, Ceremonial and Black Tie.
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The brand’s offering in this segment is crafted from ultrafine light weight super 180s, 160s and 140s pure wool – wool silk and wool Mohair blends. We also have several requests for our Indian classic sherwani designs with our signature detailing and silhouettes,” shares Gonsalves.Īcknowledged as one of the largest and leading men’s fashion houses in India, Zodiac caters to the premium and super premium categories in suits and jackets. In terms of fastest moving products, our bespoke festive tuxedos are performing exceptionally well. Our fashion philosophy encompasses sophistication and versatility as our designs are the true epitome of creativity,” share Reshma and Bharat Grover, Creative Heads & Designers, Studio H-2.Īnother men’s designer brand, SS Homme offer bespoke tailoring for both western and festive Indian styles, and all products are exclusively designed by Sarah and Sandeep Gonsalves, Co- Founders & Directors of SS Homme.“We are a one-stop shop for all formal men’s wear products. Fine texture of the fabric and handcrafted designer pieces remain the USP of our designs and the categories include tradition, western, Indo-western, formal and casual wear. Studio H-2 offers inquisitive collection for men with a focus on classy silhouette and edgy cuts. “We are into ready-to-wear and customised fashion for men. Men’s designer wear brand, Studio H-2 offers suits, blazers, tuxedos, sherwanis, bandgalas and innovative men’s safaas.